REBRAND
GRAPHIC DESIGN
WEB DESIGN
PACKAGING DESIGN
PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTER EFFECTS
PROCREATE
Manitowish Waters has been a part of my life for as long as I can remember. I’ve spent countless summers there—fishing, exploring the trails, and visiting the same local businesses that have shaped the spirit of this small but vibrant Northwoods community. This rebrand project is deeply personal: a creative tribute to a place I care about, and a thoughtful proposal to help its businesses evolve while staying true to their roots. Many of these establishments are staples—beloved, familiar, and full of character—but I believe they’re ready for a fresh visual identity that reflects both where they’ve been and where they’re going. Through updated branding for the Pea Patch, Village Market, Tammy’s Tiki Tavern, Calm Water Solutions, and Lakeland True Value Hardware, this project aims to honor tradition while inviting a new generation to discover what makes Manitowish Waters so special.
This is an ongoing and actively evolving project, with new branding work currently being developed for these five businesses.