NORTHWOODS
REBRAND


GRAPHIC DESIGN 
WEB DESIGN 
PACKAGING DESIGN 

PHOTOSHOP

ILLUSTRATOR

INDESIGN

AFTER EFFECTS

PROCREATE


Manitowish Waters has been a part of my life for as long as I can remember. I’ve spent countless summers there—fishing, exploring the trails, and visiting the same local businesses that have shaped the spirit of this small but vibrant Northwoods community. This rebrand project is deeply personal: a creative tribute to a place I care about, and a thoughtful proposal to help its businesses evolve while staying true to their roots. Many of these establishments are staples—beloved, familiar, and full of character—but I believe they’re ready for a fresh visual identity that reflects both where they’ve been and where they’re going. Through updated branding for the Pea Patch, Village Market, Tammy’s Tiki Tavern, Calm Water Solutions, and Lakeland True Value Hardware, this project aims to honor tradition while inviting a new generation to discover what makes Manitowish Waters so special.