REILLY WALDOCH
GRAVITY
GARDEN
GRAPHIC DESIGN 
WEB DESIGN 
PACKAGING DESIGN 
PHOTOSHOP

ILLUSTRATOR

INDESIGN

AFTER EFFECTS

PROCREATE


Gravity Garden is a fictional cannabis brand concept I developed to showcase my full creative process — from brand naming and identity design to packaging, storytelling, and promotional content. The goal was to build a surreal, transportive experience that reimagines cannabis through a cosmic, poetic lens.
Gravity Garden demonstrates how a cannabis brand can be more than a product — it can be a mythology. Through layered visuals, character-driven storytelling, and tactile design systems, I built a brand that invites users to explore, collect, and cultivate their experience.




I created a custom logo system featuring a stylized astronaut helmet (representing the brand’s signature character, The Gardener), paired with a bold, serif wordmark. Additional motifs include “twinkle-leaf” star icons and a custom psychedelic texture used throughout packaging and marketing.
The Gravity Garden palette is designed to reflect the surreal calm and natural vibrancy of the brand’s universe, with five dual-tone color stories paired to each strain and mood.

ABOUT